SURVEY SHOWS 58% OF HOMEBUYERS USE THE INTERNET IN THEIR SEARCH FOR A NEW HOME

KB Home Survey Results Reveal Extensive Use of the Internet Throughout the Home-Buying Process.

 

Los Angeles, CA, June 13, 2001 - More than half of today's homebuyers use the Internet when looking to buy a home, according to a survey on the use of the Internet in the home-buying process released today by KB Home (NYSE: KBH), one of the largest homebuilders in the U.S. and France.

The survey showed that 58% of recent homebuyers used the Internet to find information on homes during their search, with 44% using the Internet at least once a week and 64% using it at least 2-3 times per month. Most often, respondents used the Internet to search for homes in their preferred location (59%), to locate homes by price (55%), and to locate homes by size (33%). The survey results include responses from nearly 10,000 recent homebuyers in high-growth U.S. metropolitan areas.

"KB Home is distinguished by our intimate knowledge of our homebuyers through extensive research," said Jeff Mezger, Executive Vice President and Chief Operating Officer of KB Home. "It makes sense that as consumers become more Web-savvy, they are using the Internet as a resource in the home-buying process. Our survey results confirm the importance of the Internet for consumers who are searching for their dream home."

KB Home has surveyed more than one million homebuyers and potential homebuyers to date, and survey results have directly influenced the company's business strategy.

KB Home is one of America's largest homebuilders with domestic operating divisions in the following regions and states: West Coast -- California; Southwest -- Arizona, Nevada and New Mexico; and Central -- Colorado and Texas. Kaufman & Broad S.A., the Company's majority-owned subsidiary, is one of the largest homebuilders in France. In fiscal 2000, the Company delivered homes to 22,847 families in the United States and France. It also operates a full-service mortgage company for the convenience of its buyers. Founded in 1957, KB Home is a Fortune 500 Company listed on the New York Stock Exchange under the ticker symbol "KBH." For more information about any of KB Home's new home communities, call 1-888-KB-HOMES or visit the Company's Web site at www.kbhome.com.

For more information contact:
Kate Mulhearn
Director, Public Relations
(310) 231-4147